COVER STORIES

Does your company have/need a spot/commercial for streaming or television ad space?  We're here to assist.  

Main aim of commercial advertising is to influence the people to buy a product of a company or of a brand.

Even in a digital streaming era we understand the importance of a commercial?  Commercial advertising gives your company/product with the opportunity to tell potential customers about your attributes, which can have a positive result over time.  Exposing them to the message once or twice isn't likely to make a difference, but research shows that a moderate level of repetition has the greatest effect.  With the classic networks (i.e. ABC, CBS, NBC) TV advertising delivers a huge business advantage. It can drive market share, people trust TV and it provides scale and reach. It also provides you the ability to buy the exact amount of ratings (or numbers of viewers) that you need.  The most effective TV commercials are created in such a way that the audience remembers not only the ad, but also the brand and the message behind the ad.

Some client choose to have a commercial/spot create which an be used as an Electronic Press Kit (EPK) as well.  That was the case with My Girlfriendz Place (video on left).  The owner of the Event Venue located in Stone Mountain, Georgia was on a moderate budget during those start-up days, so an EPK/commerical/spot was developed. 

In some cases commercials/spots can annoy the audience which is the attraction and completely the case with the Meyhem ad campaign from Allstate (image on left).